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# Ayudante

Digital Marketing, Analytics and Google Analytics 360 Partner and Reseller in Japan

## Sitemaps

- [XML Sitemap](https://ayudanteinc.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Upcoming Changes to Google Analytics Data Controls: What GA4 Users Need to Know](https://ayudanteinc.com/blog/upcoming-changes-to-google-analytics-data-controls-what-ga4-users-need-to-know/) - *Information current as of April 14, 2026. Please refer to Google's official communications and help documentation for the latest updates. (The original article in Japanese was written by Kasumi Yoshinari, the Senior Customer Success Consultant of Ayudante’s GMP team. This article was translated by Masaki Kuroshima.) GA4 users have recently received an email from Google
- [Part 1: How AI Is Reshaping Marketing Itself                 – Highlights from POSSIBLE 2026 in Miami](https://ayudanteinc.com/blog/part-1how-ai-is-reshaping-marketing-itself-highlights-from-possible-2026-in-miami/) - From April 27th to 29th, 2026, I attended POSSIBLE 2026 in Miami, following my participation last year. The event once again brought together marketers, advertisers, and technology leaders from around the world to explore the future of marketing, with active discussions across three days. Compared to 2025, the event clearly expanded in both scale and
- [Part 2: How AI Is Moving from Concept to Execution – Highlights from POSSIBLE 2026 in Miami](https://ayudanteinc.com/blog/part-2-how-ai-is-moving-from-concept-to-execution-highlights-from-possible-2026-in-miami/) - 🔙 Missed the beginning? Start with Part 1 →How AI Is Reshaping Marketing Itself – Highlights from POSSIBLE 2026 in Miami ■Session Highlight 3 - AI Without Infrastructure Is Just Noise (Putting the Intelligence Back in AI)■Session Highlight 4 - AI Is Changing Creativity — But Human Taste Still Matters (The AI Storytelling Revolution: Bridging
- [How to Analyze Page Transitions in Google Analytics 4](https://ayudanteinc.com/blog/how-to-analyze-page-transitions-in-google-analytics-4/) - Answering One of the Most Common Questions in Google Analytics (Original Japanese article by Hanae Tsuchiya, Customer Success Consultant at Ayudante. English adaptation by Masaki Kuroshima.) One of the most common questions in GA4 is: -Which pages do users visit after the homepage? -Which pages do users come from before landing on this page?” In
- [How Far Will AI Transform Google Analytics?](https://ayudanteinc.com/blog/how-far-will-ai-transform-google-analytics/) - The “Next Form of Analysis” Revealed by Three Emerging AI Capabilities (Original Japanese article by Nao Kobayashi, Ayudante. English adaptation by Masaki Kuroshima.) This article introduces three AI capabilities related to Google Analytics and generative AI. Whether you once stepped away from GA because it felt complex, or you actively use it as an advanced
- [How to Track In-App WebViews in GA4: Two Implementation Approaches Explained](https://ayudanteinc.com/blog/how-to-track-in-app-webviews-in-ga4-two-implementation-approaches-explained/) - *(The original article in Japanese was written by Yoshihiro Fujita, the Chief Solution Consultant of Ayudante’s GMP team. This article was translated by Masaki Kuroshima.) A WebView (hereafter referred to as an in-app WebView) is a lightweight browser component embedded inside a mobile native app.It allows you to display web content—such as product pages, articles,
- [Can GA4 Exclude Bot (Spam) Traffic or Visits from Overseas? Practical Methods Explained](https://ayudanteinc.com/blog/can-ga4-exclude-bot-spam-traffic-or-visits-from-overseas-practical-methods-explained/) - *(The original article in Japanese was written by Hanae Tsuchiya, the Customer Success Consultant of Ayudante’s GMP team. This article was translated by Masaki Kuroshima.) Many GA4 users often ask questions like: “Can I exclude traffic coming from overseas?” “Is it possible to manually filter out bot or spam traffic?” In this article, we’ll walk
- [Turning Innovation into Impact: Four Trends Defining Marketing at Advertising Week New York 2025（Part 1）](https://ayudanteinc.com/blog/turning-innovation-into-impact-four-trends-defining-marketing-at-advertising-week-new-york-2025（part-1）/) - Event Overview — Where AI, Data, and Creativity Redefine the IndustryThe Four Major Shifts Defining 2025Theme 1 AI Moves from Promise to PracticeTheme 2 – Commerce Media Expands Beyond Retail Event Overview — Where AI, Data, and Creativity Redefine the Industry Advertising Week New York 2025, held from October 6–9 at The Penn District in
- [Turning Innovation into Impact: Four Trends Defining Marketing at Advertising Week New York 2025（Part 2）](https://ayudanteinc.com/blog/turning-innovation-into-impact-four-trends-defining-marketing-at-advertising-week-new-york-2025（part-2）/) - 🔙 Missed the beginning? Start with Part 1→ Turning Innovation into Impact: Four Trends Defining Marketing at Advertising Week New York 2025（Part 2） Theme 3 — Social Search Becomes the New Discovery EngineTheme 4 — Measurement Modernizes: From Clicks to CausalityConclusion — Marketing in the Age of Intelligent Acceleration Theme 3 — Social Search Becomes
- [Redefining Marketing Measurement: Highlights from the 2025 ANA Measurement & Analytics Conference in Chicago (Part 2) ](https://ayudanteinc.com/blog/redefining-marketing-measurement-highlights-from-the-2025-ana-measurement-analytics-conference-in-chicago-part-2/) - 🔙 Missed the beginning? Start with Part 1→ Highlights from the 2025 ANA Measurement & Analytics Conference in Chicago (Part 1) Session Highlight③: HP — Tackling the Data Quality CrisisSession Highlight④: Bayer & Incremental — Redefining Measurement in Retail MediaExhibition Highlight: MMM Companies Shaping the Future of MeasurementClosing Session Highlight③: HP — Tackling the Data
- [Redefining Marketing Measurement: Highlights from the 2025 ANA Measurement & Analytics Conference in Chicago (Part 1)](https://ayudanteinc.com/blog/redefining-marketing-measurement-highlights-from-the-2025-ana-measurement-analytics-conference-in-chicago-part-1/) - From September 8th to 10th, 2025, I attended the ANA Measurement & Analytics Conference, held in Chicago, USA. Organized by the Association of National Advertisers (ANA), the event gathered marketing, data, and finance leaders to discuss the future of measurement and accountability in our industry. Over three days, participants explored how marketing can prove its
- [Basic Knowledge of the "Google Tag" Every GA4 Manager Should Know](https://ayudanteinc.com/blog/basic-knowledge-of-the-google-tag-every-ga4-manager-should-know/) - *(The original article in Japanese was written by Kasumi Yoshinari, the Senior Customer Success Consultant of Ayudante’s GMP team. This article was translated by Masaki Kuroshima.) When working not only with GA4 but also with Google Ads and other Google products, the term “Google Tag” frequently comes up. However, opportunities to actually discuss “What exactly
- [[GA4] How to Use the Path Exploration Report in Google Analytics 4](https://ayudanteinc.com/blog/ga4-how-to-use-the-path-exploration-report-in-google-analytics-4/) - *(The original article in Japanese was written by Kazutsugu Takada, the Senior Customer Success Consultant of the Ayudante’s GMP team. This article was translated by Gantuya Saruulbold.) In the previous column, “[GA4] An Introduction to Google Analytics 4 Data Exploration Reports,” we explained the overview of the “Explore” reports and how to use the free-form report feature.
- [On the search results page, which has a higher click-through rate: organic or ads?](https://ayudanteinc.com/blog/on-the-search-results-page-which-has-a-higher-click-through-rate-organic-or-ads/) - *(The original article in Japanese was written by Megumi Kono, the Brand Innovation Lead Senior Consultant of the Ayudante’s Brand Innovation Hub. This article was translated by Gantuya Saruulbold.) Recently, the changes in Google's search results pages (SERPs) have been remarkable. Not only for those involved in SEO but also for those working in advertising, SERPs are
- [Part 1: What the World’s Top Marketers Are Saying – Highlights from POSSIBLE 2025 in Miami [Overview + Sessions 1-2]](https://ayudanteinc.com/blog/part-1-what-the-worlds-top-marketers-are-saying-highlights-from-possible-2025-in-miami-overview-sessions-1-2/) - (From left to right: COO Mr. Yamaura, the author(me)) From April 28th to 30th, 2025, I attended POSSIBLE 2025, a major marketing conference held in Miami, USA. The event brought together marketers, advertisers, and technology leaders from around the world to explore the future of marketing. Over three days, participants engaged in lively discussions, shared
- [Part 2: AI, Innovation & Value – More Takeaways from POSSIBLE 2025 [Sessions 3-4 + Reflections]](https://ayudanteinc.com/blog/part-2-ai-innovation-value-more-takeaways-from-possible-2025-sessions-3-4-reflections/) - 🔙 Missed the beginning? Start with Part 1 → Overview & Sessions 1-2 Session Highlight 3: AI Agents: Culture, Commerce and Brands in an AI World – Visa & Institute for the FutureSession Highlight 4: Innovating to Impact: Shaping Consumer Value through Media, Technology, and Experience – Adobe, Yahoo, GM and DentsuClosing Thoughts Session Highlight
- [EMARKETER's Outlook on AI Search, Brand Safety and How to Compete Against the Triopoly　at POSSIBLE 2025](https://ayudanteinc.com/blog/emarketers-outlook-on-ai-search-brand-safety-and-how-to-compete-against-the-triopoly　at-possible-2025/) - IntroductionMyth 1: “Search is Dead”Myth 2: “Only the Biggest Players Will Succeed”Myth 3: “Marketers Can No Longer Control Brand Safety”Final Takeaway: From Industry Myths to First-Party Data Empowerment Introduction At POSSIBLE 2025 in Miami, industry leaders from across the marketing and advertising landscape gathered to explore what’s next. One standout session came from eMarketer, titled
- [[GA4] Segments: First-Time Sessions and Repeat Sessions (New vs. Returning Users)](https://ayudanteinc.com/blog/ga4-segments-first-time-sessions-and-repeat-sessions-new-vs-returning-users/) - *(The original article in Japanese was written by Kazutsugu Takada, the Senior Customer Success Consultant of the Ayudante’s GMP team. This article was translated by Gantuya Saruulbold.) In this column, we’ll explain how to create segments for “new users (first-time sessions)” and “returning users (repeat sessions)”, which are among the most frequently asked questions the
- [Basic Concept of "Engagement" in GA4](https://ayudanteinc.com/blog/basic-concept-of-engagement-in-ga4/) - *(The original article in Japanese was written by Kasumi Yoshinari, the Senior Customer Success Consultant of the Ayudante’s GMP team. This article was translated by Gantuya Saruulbold.) GA4 includes several metrics that require an understanding of engagement, such as "Engaged Sessions" and "User Engagement." Additionally, the "Bounce Rate" metric, commonly used in Universal Analytics (UA),
- [Let’s link Google Analytics 4 with Google Search Console](https://ayudanteinc.com/blog/lets-link-google-analytics-4-with-google-search-console/) - *(The original article in Japanese was written by the Ayudante’s GMP team. This article was translated by Gantuya Saruulbold.) You’re probably using Google Search Console to monitor traffic from organic search to your website. While Search Console can be used on its own, switching back and forth between tools to view post-visit behavior in Google
- [How to Set Up Key Events in GA4 (Conversion Settings Guide You Should Know)](https://ayudanteinc.com/blog/how-to-set-up-key-events-in-ga4-conversion-settings-guide-you-should-know/) - *(The original article in Japanese was written by Yoshiko Ito, Digital Marketing Engineering of the Ayudante’s DME team. This article was translated by Gantuya Saruulbold.) A new term, "Key Events," has been introduced in GA4. In this article, we will clarify: How do "Key Events" differ from "Conversions"? How can you track "Key Events" in
- [Too basic to ask now? How to set GA4's User-ID with GTM](https://ayudanteinc.com/blog/too-basic-to-ask-now-how-to-set-ga4s-user-id-with-gtm/) - *(The original article in Japanese was written by Yoshiko Ito, Digital Marketing Engineering of the Ayudante’s DME team. This article was translated by Gantuya Saruulbold.) "I want to set up User-ID in GA4, but how should I do it?" We received this question! It’s something that seems simple but can be confusing —So we’ve turned
- [GA4 Feature Update: You Can Now Save Segments in Explorations!](https://ayudanteinc.com/ga4/ga4-feature-update-you-can-now-save-segments-in-explorations/) - *(The original article in Japanese was written by Kasumi Yoshinari, the Senior Customer Success Consultant of the Ayudante’s GMP team. This is a translated version.) Previously, segments couldn’t be saved to a property in GA4, meaning they could only be used within the Exploration in which they were created. If you wanted to use the
- [AWNewYork 2024 Report: A Journey to Manhattan's Heart](https://ayudanteinc.com/events/awnewyork-2024-report-a-journey-to-manhattans-heart/) - From October 7th to 10th, 2024, I had the chance to attend 'AWNewYork 2024' (Advertising Week), hosted in Manhattan, the beating heart of New York City. Even after an 18-hour flight from Tokyo, my excitement for this vibrant city never wavered. New York's fast-paced energy greets you the moment you step off the plane. This
- [Akira’s Report on "Data Utilization Strategies to Overcome Strengthened Cookie Regulations” at the Nikkei x TREND FORUM 2024](https://ayudanteinc.com/events/akiras-report-on-data-utilization-strategies-to-overcome-strengthened-cookie-regulations-at-the-nikkei-x-trend-forum-2024/) - Cookie Consent Banners When it comes to measurement and optimising ads, Google offers several solutions. In this session, we focused on explaining Google’s Consent Mode. However, we also took the time to organise and explain the different patterns of how cookie consent banners are used and their purpose. The discussion naturally includes both privacy policies
- [[Ayudante x Sparkline Seminar] Marketing & Digital Analytics in a Privacy-centric World](https://ayudanteinc.com/blog/ayudante-x-sparkline-seminar-marketing-digital-analytics-in-a-privacy-centric-world/) - On 10th September 2024, Ayudante and Sparkline co-organised a seminar titled Marketing & Digital Analytics in a Privacy-Centric World. The event featured Takumi Shakuya (Shakky), Digital Strategy Director at Ayudante, and Joshua Ng, Measurement Lead at Google, who shared valuable insights on how businesses can adapt their customer engagement strategies in a privacy-first landscape, with
- [[GA4] How to figure out Events and the DataLayer in Google Analytics 4](https://ayudanteinc.com/gtm/ga4-a-beginners-guide-to-events-and-the-datalayer-in-google-analytics-4/) - In the dynamic world of eCommerce, understanding user behaviour is essential. Google Analytics 4 (GA4) offers a comprehensive way to track the eCommerce journey, providing insights into the event funnel. It helps identify where users drop out and how they engage with your site, from product views to purchases. With the data collected by GA4,
- [[GA4] Finally! Plot Rows in Basic Reports!](https://ayudanteinc.com/ga4/ga4-finally-plot-rows-in-basic-reports/) - Earlier this month GA4 announced a series of new reports enhancements, at least one of which was small, but big news for some. The ability to plot rows! I have missed this feature, perhaps a little too much. Now that it's here, it's time to spread the word and help those in need. Yes, you
- [How to Understand GA4 BigQuery Export: A Guide for Digital Marketers](https://ayudanteinc.com/ga4/how-to-understand-ga4-bigquery-export-a-guide-for-digital-marketers/) - To set up BigQuery Export in GA4, you’ll set up a "project" in Google Cloud. This project serves as the billing and user management unit for all Google Cloud services, not just BigQuery. When configuring data export in GA4, you select which project to use, and that’s where your daily data will be stored. The
- [How to Build Trust in the Age of User Privacy Concerns](https://ayudanteinc.com/strategy/how-to-build-trust-in-the-age-of-user-privacy-concerns/) - Akira Nakamura, the Senior Solution Consultant of Ayudante You may have noticed a growing sensitivity around privacy issues lately. Why has society become so sensitive about privacy? A significant number of users feel that their actions are being tracked by companies whenever they use online services. Moreover, there is a common perception that individuals have
- [How to Choose the Right "Source/Medium" for GA4 Reports](https://ayudanteinc.com/ga4/how-to-choose-the-right-source-medium-for-ga4-reports/) - These differences arise because GA4 aggregates data based on different scopes: user, session, and event. Therefore, "Source/Medium" dimensions are prefixed with "First User," "Session," or are left unprefixed, depending on the scope they are related to. To illustrate these differences, we'll explain the relevant "Source/Medium" for each scope in red text, using the example of
- [Dataform: Google Cloud’s SQL-based data transformation service](https://ayudanteinc.com/blog/dataform-google-clouds-sql-based-data-transformation-service/) - In today's data-driven world, managing and transforming vast amounts of data efficiently, in a scalable manner is crucial for businesses to gain actionable insights. As organizations increasingly rely on cloud-based solutions, the need for streamlined data pipelines has never been more apparent. Google Cloud’s Dataform emerges as a powerful tool within this landscape, providing a
- [Google Reverses Decision to Phase Out Third-Party Cookies in Chrome](https://ayudanteinc.com/strategy/google-reverses-decision-to-phase-out-third-party-cookies-in-chrome/) - In a surprising move, Google has just announced an important update that will affect digital marketers everywhere. On 22nd July 2024, Google is likely to keep 3rd-party cookies in Google Chrome. “Instead of deprecating third-party cookies, we would introduce a new experience in Chrome that lets people make an informed choice that applies across their
- [[GA4] How to track Checkout Journey in Google Analytics 4 with Data Layer](https://ayudanteinc.com/ga4/a-beginners-guide-to-ga4-checkout-tracking-in-google-analytics-4/) - In my previous article, I explored the mechanism by which Google Analytics 4 (GA4) measures user interactions using Events and DataLayer. This time, I will use Google Merchant Store as an example, to examine how GA4 records user interactions with Events during the product checkout process and identify the information that must be conveyed through
- [[GA4] How to understand the ecommerce performance on Google Analytics 4](https://ayudanteinc.com/ga4/ga4-how-to-understand-the-ecommerce-performance-on-google-analytics-4/) - In my last article, I explained the flow of how to measure user ecommerce interaction with DataLayer. This time, I will use the GA4 demo account as an example to explain the important KPIs to review. and how a well-implemented DataLayer can assist you in finding insights from users' behaviour. To access the GA4 demo
- [Just Released: Google Tag Diagnostics](https://ayudanteinc.com/strategy/just-released-google-tag-diagnostics/) - Google recently started rolling out a new way to find issues with analytics and marketing tags: Tag Diagnostics. In this post, we share our most recent experience with the feature and explain how to find and use it. Quality data collection is, pardon the cliché, more important now than ever. Today, many of the tools
- [The Final Days of Google Analytics Universal](https://ayudanteinc.com/ga4/the-final-days-of-google-analytics-universal/) - Next week, July 1st, Google Analytics Universal is scheduled to become history. We bid farewell and pay homage to a tried-and-true friend, the older versions of Google Analytics, with a quick walk through the tool’s history. It wouldn’t be surprising to state that GA4 has been very frustrating, to put it nicely. Yet, we understand
- [[GA4] Improved Advertising Segments Report](https://ayudanteinc.com/ga4/ga4-improved-advertising-segments-report/) - Continuing the efforts to leverage the collaborative power between Google Analytics and Google Ads, GA4 recently made it easier to understand advertising segments (or audiences) created in GA4 that can be actioned in Google Advertising tools like Search, Ads, Display, YouTube and Gmail. The newly enhanced report now shows the segment’s eligible users for each
- [What is 3rd-party Cookie Deprecation (3PCD)? What can we do next?](https://ayudanteinc.com/strategy/what-is-3pcd/) - Introduction With Chrome announcing the phase-out of 3rd-party cookies by early 2025, 3rd-party cookies are on their way to deprecation. Major media platforms like Google Ads heavily rely on 3rd-party cookies for retargeting. What actions are being taken by major browsers, and what can we as digital marketers do next? If you would like to
- [[GA4] – Realtime Reports now Reports Users in Last 5 Minutes](https://ayudanteinc.com/ga4/ga4-realtime-reports-now-reports-users-in-last-5-minutes/) - Google Analytics 4 (GA4) announced real time reports now report users in the last 5 minutes. Until recently, the benchmark for real time reports was 30 minutes – a small but significant difference. This enhancement also includes a bar graph to understand trends in the last 30 minutes or so. Without the right questions and
- [What is a cookie, and how do cookies work with retargeting?](https://ayudanteinc.com/strategy/what-is-a-cookie/) - With a grower voice speaking up against the use of cookies, cookies have been seen as something bad. But be honest, what exactly are cookies, and why have they become such a hot topic on privacy concerns? What is a cookie? A cookie is a small text file that a website stores on your device,
- [#RCCSTORE24 Conference - Key Take Aways](https://ayudanteinc.com/events/rccstore24-key-take-aways/) - Earlier this week the RCC STORE Conference (#RCCSTORE24) showcased some of the current trends and insights for Canadian retailers as well as an opportunity to connect with others in the industry. The conference is one of the most impactful retail conferences in Canada, organized by the Retail Council of Canada. The conference touched on a
- [[GA4] Reports Now Export To Google Sheets](https://ayudanteinc.com/ga4/ga4-reports-now-export-to-google-sheets/) - Google recently announced the ability to export report data to Google Sheets directly from UA. Google Sheets has been a solid partner for many analysts who need to take their analysis and visualization to the next level. The option to export to Google Sheets will be under the “share” (icon) menu in the top right
- [[GA4] Create and Save Report Segments (or Comparisons)](https://ayudanteinc.com/ga4/ga4-create-and-save-report-segments-or-comparisons/) - Earlier last month Google released the ability create and save report comparisons in GA4 (the replacement of "segments" from GA Universal). Finally! Similar to GA Universal segments, comparisons allow users to evaluate and compare subsets of data. Since the GA4 release, not being able to save these comparisons has been a pain points voiced for
- [3rd-Party Cookies, Ads, and The Privacy Sandbox](https://ayudanteinc.com/strategy/3rd-party-cookies-ads-and-the-privacy-sandbox/) - Once again, two buzz-phrases have been making waves in the digital marketing and analytics space since 2024: 3rd-party cookie deprecation (or 3PCD) and privacy sandbox. Let's briefly clarify what is happening, because this is getting a bit confusing. You've probably heard, Google will be deprecating 3rd-party cookies for the Chrome browser. It's a big deal,
- [POSSIBLE 2024 Highlights: Digital Marketing's Today and Tomorrow](https://ayudanteinc.com/strategy/possible-2024-highlights-digital-marketings-today-and-tomorrow/) - This week the wonderful Fontainebleau Miami Beach hotel played host to POSSIBLE 2024, an emerging digital marketing conference delving into the latest trends. This marked the event's second iteration, drawing a diverse array of speakers and vendors on the digital marketing front – martech & adtech, to brand building, culture, AI, social, to measurement analytics.
- [How to retrieve content displayed when clicking on a mobile floating banner?](https://ayudanteinc.com/gtm/how-to-retrieve-content-displayed-when-clicking-on-a-mobile-floating-banner/) - In recent times, smartphones have become widespread, leading to the proliferation of websites optimized for mobile devices. Consequently, it's common to see layouts featuring elements like banners that stick to the screen even when scrolling, typically positioned at the bottom of the screen. These are commonly referred to as floating banners. Particularly on landing pages
- [Google Analytics Data Retention Example (GA Universal)](https://ayudanteinc.com/ga4/google-analytics-data-retention-example-ga-universal/) - In 2018 Google Analytics introduced a new setting to help organizations with evolving digital privacy regulations around the world, GDPR in particular: Data Retention. In this article we illustrate the effects of GA's Data Retention settings, including sample report screenshots. Like many concepts in this space, wordy explanations can be somewhat confusing. We’ve noticed that
- [[GA4] Google Consent Mode Basics: the What and the How](https://ayudanteinc.com/gtm/google-consent-mode-basics-the-what-and-the-how/) - The push to protect users’ privacy online has given rise to new tools that try to interpret and respect user’s choice for privacy while balancing reasonable data expectations for businesses. This balance between user privacy and reasonable data for business is painfully tough to get correctly, if at all possible - users want total privacy
- [Webinar:  Intro to GA4, The New Google Analytics](https://ayudanteinc.com/events/webinar-intro-to-ga4-the-new-google-analytics/) - Tuesday June 29, 2021. 3:00pm (JST) In this webinar we will cover what you need to know about the new Google Analytics, GA4 and how it differs from Google Analytics Universal, or any previous version of Google Analytics to date. During this live demo we will cover initial implementation steps, basic reports, how mobile apps fit
- [The End of Third-party Cookies and Implications for Digital Marketing Strategies](https://ayudanteinc.com/blog/the-end-of-third-party-cookies-and-implications-for-digital-marketing-strategies/) - Earlier this year, Google confirmed its intention to move away from what could be the biggest pillar of digital marketing strategies that has ever been constructed: third-party cookies. The change is big, and it is coming fast. Google Chrome will be reflecting this update next year (2022). The conversation around privacy and third-party cookies is
- [Ayudante’s Online Presence: Now in English](https://ayudanteinc.com/blog/ayudantes-online-presence-now-in-english/) - As the world becomes more and more digitalized, the need for consulting on digital data is becoming ever-more essential. Against this backdrop, Ayudante is proud to unveil in Japan a full-service English-language online presence. We are dedicated to better communication, and our new website aims to do just that—to transmit and offer Ayudante’s digital marketing
- [Data Clean Rooms: Digital Marketing’s Next Big Move](https://ayudanteinc.com/strategy/data-clean-rooms-digital-marketings-next-big-move/) - “No one wants a drill—they want a hole.” This popular quote was popularized in the 1940s by marketers discussing customer segmentation. It was meant to illustrate different marketing strategies addressing problems or solutions—and that sometimes we confuse the two. With all the hysteria around Google’s announcement that third-party cookies are going to be phased out
- [Why Are Total Transactions in Google Analytics Different Than in My Marketing Tool?](https://ayudanteinc.com/strategy/why-are-total-transactions-in-google-analytics-different-than-in-my-marketing-tool/) - Why is Google Analytics conversion rate and conversions different than Criteo, and Facebook, and Google Ads, and XYZ marketing tool? This is a common question and a point that often puzzles marketers. Digital marketing agencies often report campaign performance using their marketing platform. Numbers from agencies often differ from numbers on the main analytics tool.
- [[GA4] Using GA4 Insights to Brainstorm Ideas for 2022](https://ayudanteinc.com/ga4/using-ga4-insights-to-brainstorm-ideas-for-2022/) - The start of the year, often when teams are getting back from some days off, is a good time to revisit and reevaluate areas we deprioritized months ago. As it is with many things in the digital space, tools evolve, and changes happen quicker than we care to pay attention. Google Analytics 4 has been
- [Google Announces Sunset of Universal Analytics Q&A](https://ayudanteinc.com/ga4/google-announces-sunset-of-universal-analytics/) - This week Google announced it would be sunsetting Universal Analytics (UA). Pay attention, this is the biggest change in Google Analytics since it was launched in 2005 and we have just a little over a year to make the necessary adjustments. These are big news, perhaps the biggest news since Google Analytics was created. Now
- [Meeting Mr. Yamanouchi, Japanese Ambassador to Canada](https://ayudanteinc.com/events/meeting-mr-yamanouchi-japanese-ambassador-to-canada/) - This month we had the great honour and pleasure to meet with the Japanese ambassador to Canada, Mr. Kanji Yamanouchi. The meeting was part of Invest Ottawa as they welcomed the ambassador who started his tenure in Ottawa on March of this year. Mr. Yamanouchi has quite the record with close to 40 years of
- [Meetup 1: GA4 Considerations](https://ayudanteinc.com/events/meetup-1-ga4-considerations/) - Last night we hosted the first Ottawa Digital Marketing and Analytics meetup – the first of many! The meetup was held at our office space, 7 Bayview Station Road, in Ottawa. It was a small crowd of four enthusiast discussing Google Analytics 4 - the good, the bad and the ugly many are feeling during
- [BigQuery on Center Stage for Google Analytics](https://ayudanteinc.com/ga4/bigquery-on-center-stage-for-google-analytics/) - For those using Google Analytics, the term BigQuery might sound familiar. That is likely because it is one of the most powerful integrations the paid version of Google Analytics 360 (Universal) has to offer. Google Analytics 4 (GA4), the newest iteration of Google Analytics, will make this integration available to all. This integration will be
- [How to integrate Google Analytics for Firebase in Android mobile app](https://ayudanteinc.com/strategy/how-to-integrate-google-analytics-for-firebase-in-android-mobile-app/) - (This post was originally posted by Vibhor Jain in our Japanese website, ayudante.jp) Google Analytics for firebase platform is a powerful app measurement tool that allows one to monitor, track user engagement and behavior in mobile app (and the web app). With analytics, site wonders, advertisers can gain insights into how users interact with the
- [[GA4] Recreating Landing Page Grouping Reports in GA4 (Google Analytics)](https://ayudanteinc.com/ga4/recreating-landing-page-grouping-reports-in-ga4/) - For one of our very special clients, the “Landing Page Content Group” report in Google Analytics Universal has been a regular part of their weekly narratives. Unfortunately, this report is not available in GA4 - collateral damage in this reimagining of Google Analytics. Yes, GA4 has both “Landing Page” and “Content Group” dimensions. But if
- [Four Pillars of a Today’s Digital Analytics and Marketing Implementations](https://ayudanteinc.com/strategy/four-pillars-of-a-todays-digital-analytics-and-marketing-implementations/) - In the world f digital marketing and analytics, terms like "tags," "pixels," "data layer," and "tag manager” often surface in conversations. While these terms might be confusing, they are frequently used by both technical and business teams when setting up and maintaining a digital ecosystem. In this post, our aim is to shed light on
- [Google Marketing Live 2023 Takeaways](https://ayudanteinc.com/events/google-marketing-live-2023-takeaways/) - Google Marketing Live Keynote just happened yesterday. Keynote speeches were streamed live sharing some interesting product launches, features, and the overall vision for Google in this space. Here are a few noteworthy comments I think everyone should be paying attention to. There were four key themes mentioned throughout the 1.5 hours of speeches, demos, and
- [[GA4] Focus on Events, not Parameters](https://ayudanteinc.com/ga4/ga4-focus-on-events-not-parameters/) - Let’s take a moment to discuss the strengths and pitfalls of GA4 events and parameters. It’s been roughly four years since GA4 properties were introduced and still, many implementations are struggling to find a settle into the new reality. Finding a balance that combines the comfy feel for the old while taking advantage of the
- [[Important] Schedule until the Termination of Google Analytics 360 (UA)](https://ayudanteinc.com/ga4/important-schedule-until-the-termination-of-google-analytics-360-ua/) - As of July 1, 2023, data processing for the new version of Google Analytics Universal (standard version) ended. Since then, the adoption of GA4 has been steadily progressing. Now we see the beginning of the sunset for the paid version of Google Analytics Universal (360 customers). Data processing for 360 customers is scheduled to conclude
- [[GA4] Calculated Metric - Scroll Rate](https://ayudanteinc.com/ga4/ga4-calculated-metric-scroll-rate/) - By enabling the enhanced event measurement feature in GA4, you can measure the number of page scrolls on a website. This event is measured when a user scrolls down to the bottom of each page for the first time (displaying up to 90% vertically). In this post, we'll explain how to use GA4's calculated metrics
- [[GA4] How To Delete Data in GA4 (Google Analytics)](https://ayudanteinc.com/ga4/how-to-delete-data-in-ga4-google-analytics/) - There are cases when, unexpectedly, our Google Analytics reports capture data that should not be there. Capturing data like Personally Identifiably Information (PII) is not only illegal in some regions, it can also get you in trouble with Google.
- [[GA4] Conversions are now "Key Events"](https://ayudanteinc.com/ga4/ga4-conversions-are-now-key-events/) - Google Analytics 4 (GA4) has started rolling out a small but impactful change: the renaming of "conversions" to "key events." While this had been speculated on, it seems the ship has sailed. The objective behind this renaming is to establish a clearer distinction between Google Analytics and Google Ads conversion events. On the surface, this
- [[GA4] Feature Introduction: Email Sending Schedule](https://ayudanteinc.com/ga4/ga4-feature-introduction-email-sending-schedule/) - In November 2023, the "Email Sending Schedule" feature was added to GA4. This column introduces the feature and its creation method. Overview of Email Sending Schedule How to Create Email Sending Schedule Conclusion Overview of Email Sending Schedule The "Email Sending Schedule" feature allows you to regularly send standard reports or custom reports (via the
- [Bye-Bye Google Optimize, What's Next?](https://ayudanteinc.com/blog/bye-bye-google-optimize-whats-next/) - It’s official, Google announced it would be sunsetting its CRO tool, Google Optimize September 23 of this year. Now what? Many people are asking themselves, is this the end of Google in the CRO space? In short, no. It is not the first time Google has revised its approach to conversion optimization and I suspect
- [Universal approach to passing values to dataLayer with .push() method](https://ayudanteinc.com/blog/universal-approach-to-passing-values-to-datalayer-with-push-method/) - This post was originally published in Ayudante's Japanese stie here. The data layer is a variable used by Google Tag Manager (GTM) to pass values from the page data (HTML side) to tags. From Google’s official guide, there are 2 ways of passing values to this data layer variable: 「using = assignment」or 「calling a .push()
- [One Year Left for Google Analytics Universal, Don’t Delay Moving To GA4](https://ayudanteinc.com/blog/one-year-left-for-google-analytics-universal-dont-delay-moving-to-ga4/) - In one year from today, July 1, 2023, the current version of Google Analytics will stop collecting data for most of users. (October 1st for those using Google Analytics 360). By now most Google Analytics users have noticed the sticky blue banner on the top screen of all Google Analytics reports announcing, “Google Analytics Universal
- [We’re Starting a Meetup in Ottawa!](https://ayudanteinc.com/blog/were-starting-a-meetup-in-ottawa/) - Sharing knowledge, learning, building networks and giving an edge to businesses with a digital component, we would like to do that! That is why we are excited to sponsor the Ottawa Digital Marketing and Analytics Meetup group. This meetup group mission will be to provide a space to learn from, teach and connect with professionals

## Pages

- [Home](https://ayudanteinc.com/) - Google Marketing Platform In order to harmonize with an ever-changing customer landscape, today’s digital marketers work non-stop to adjust and evolve their strategies. Against this backdrop, the Google Marketing Platform acts as a unified advertising and analytics platform that allows today’s digital leaders to capture data, understand customers, and action data-driven strategies across the digital
- [Privacy Policy](https://ayudanteinc.com/privacy-policy/) - Ayudante, Inc. (the “Company”) hereby establishes this Privacy Policy (this “Policy”) as follows, with regard to the handling of personal data in accordance with the EU and UK General Data Protection Regulation (respectively referred to as the “EU GDPR” or the “UK GDPR” and collectively referred to as the “GDPR”). If you are a customer
- [Contact Us](https://ayudanteinc.com/contact-us/) - Contact Us Canada Phone: 1-647-480-1595Email us 130 King Street West,Suite 1900Toronto, ON (M5X 1E3) Google Maps link Japan Phone: +81 (3) 3239 8441Email us Kojimachi Central Building 6F,Kojimachi, 2 Chome-2-4,Chiyoda, TokyoJapan 102-0083Google Maps link Direct Email Form Contact us via the form below, and we’ll respond within two business days or sooner.
- [Our Team](https://ayudanteinc.com/who-we-are/our-team/) - At Ayudante, we take pride in our quest to forge lasting relationships with our clients, as well as within our own teams. Ayudante’s leadership, consultants, and staff harmoniously come together with their respective various backgrounds and experiences so as to help foster an environment of trust where all of them thrive as part of one
- [Corporate Profile](https://ayudanteinc.com/who-we-are/corporate-profile/) - About Ayudante Ayudante is a digital marketing & digital measurement consulting agency with Japan and Canada. Our daily mission is to help our clients use data to drive business in the digital age. Since becoming Japan’s first Google Analytics Partner in 2009, we have been helping small, medium and enterprise organizations to evolve how they
- [What We Do](https://ayudanteinc.com/what-we-do/) - Products & Services
- [Google Analytics 4 Consulting](https://ayudanteinc.com/what-we-do/google-analytics-4-consulting/) - The future of web analytics is here! Google Analytics 4 (GA4) offers a powerful, privacy-centric approach to understanding your audience and measuring success. But navigating the new platform can be challenging. That’s where Ayudante comes in. Our Services Google Analytics Audit Not sure where to start? Our Google Analytics audit service provides a comprehensive evaluation
- [Search Engine Optimization](https://ayudanteinc.com/what-we-do/search-engine-optimization/) - The uniqueness of the Japanese market can sometimes present challenges for some search engine marketing professionals. Aiming to successfully position a brand in Japan’s search engine space goes way beyond tweaking keywords—it requires an advanced strategy. Ayudante’s consultants ensure that our clients’ SEO strategies align with business goals and deliver tangible, in-your-hand results. The difference
- [QuickDMP Service](https://ayudanteinc.com/what-we-do/quickdmp-service/) - You can easily aggregate and visualize different data sources via your preferred database. Many organizations struggle to unify and action data from multiple sources, such as Google Analytics, Facebook, Twitter, Google Ads, and Google Search Console. Being able to centralize and organize data can give your teams a competitive edge. Recognizing this key advantage, Ayudante
- [Digital Consulting Services](https://ayudanteinc.com/what-we-do/digital-consulting-services/) - Search Engine Optimization Management (SEO) We understand that SEO can be overwhelming, particularly for the Japanese language and related context. At Ayudante, we do more than play with keywords in Japanese—we help our clients by providing data-driven strategies that work to precisely insert their brand directly and organically into the Japanese landscape. Learn more about our
- [Google Marketing Platform](https://ayudanteinc.com/what-we-do/google-marketing-platform/) - The customer saga has evolved into a new quest. Customers today engage with their favorite brands via computers, smartphones, or wearable devices—at all times of day. Digital marketing leaders across the globe agree: an improved understanding of customers is a top priority for achieving business goals. With that in mind, at Ayudante, we help global
- [Careers](https://ayudanteinc.com/who-we-are/careers/) - Careers At Ayudante We are constantly growing our teams, and we are always looking for self-starting professionals with a keen sense of the digital ecosystem and who want to grow with us. No matter your area of expertise, send us your resume! We consider all applicants, and we would love to be able to reach
- [Blog](https://ayudanteinc.com/blog/)
- [Case Studies](https://ayudanteinc.com/case-studies/)
- [Who We Are](https://ayudanteinc.com/who-we-are/)

## Case Studies

- [From Data Audit to Data-driven Action: How Mission Thrift Store Improved Data Collection and Visualization with GA4](https://ayudanteinc.com/case-study/from-data-audit-to-data-driven-action-how-mission-thrift-store-improved-data-collection-and-visualization-with-ga4/) - Mission Thrift Store, one of the largest non-profit thrift organizations in Canada, operates 50+ stores nationwide, each offering a wide range of second-hand goods such as furniture, clothing, books, and more. Their website is a key touchpoint for donations, volunteer recruitment, and helping visitors access store information across regions. However, the team lacked a clear
- [Transforming Data Collection: The Sleep Factory’s Success with Google Tag Manager (GTM)](https://ayudanteinc.com/case-study/transforming-data-collection-the-sleep-factorys-success-with-google-tag-manager-gtm/) - The Sleep Factory, a leading online mattress retailer in Ontario, faced challenges with data accuracy and detail across key platforms like Google Analytics, Facebook, and TikTok due to limitations in its eCommerce platform’s data connectors. These limitations hindered a clear view of marketing channel performance, campaign effectiveness, and user interactions on the site. To address
- [March Networks GA Audit and Implementation](https://ayudanteinc.com/case-study/march-networks-ga-audit-and-implementation/) - March Networks Google Analytics Audit and Implementation March Networks, a leading provider of intelligent IP video solutions, faced a critical challenge in migrating their analytics infrastructure from Google Analytics (GA) Universal to the next generation of the tool, GA4. To tackle this challenge and ensure a seamless transition, March Networks partnered with Ayudante. This case
- [Living in Ottawa](https://ayudanteinc.com/case-study/living-in-ottawa-website/) - Learn how Peter Twolan and his team partnered with Ayudante to navigate the complexities of transitioning to Google Analytics 4 (GA4). This collaboration resulted in a comprehensive audit and a clear roadmap for a successful migration, empowering Living in Ottawa to harness the full potential of GA4.
- [Bike King & COMPANY Ltd.: Data Measurement & Analysis Infrastructure/Machine Learning Analysis/Automated Bidding](https://ayudanteinc.com/case-study/bike-king-company-ltd-data-measurement-analysis-infrastructure-machine-learning-analysis-automated-bidding/) - Bike King & COMPANY Ltd.: Data Measurement & Analysis Infrastructure/Machine Learning Analysis/Automated Bidding This case study outlines how Bike King & COMPANY, a leading buy & sell website for motorcycles in Japan, used Google’s suite of products to improve operations and increase its “return on advertising spending” (ROAS). This case study is also featured on
- [FUJIFILM’s Success with the Google Marketing Platform](https://ayudanteinc.com/case-study/fujifilms-success-with-the-google-marketing-platform/) - FUJIFILM’s Success with the Google Marketing Platform FUJIFILM Corporation works to improve the quality of people's lives through the enjoyment of photography. To improve and optimize their digital marketing efforts and analysis, FUJIFILM partnered with Ayudante to introduce Google Analytics 360 and BigQuery as part of a key digital strategy: FUJIFILM's New Year's card online
- [4.6x Improvement: SEO and advertisement support for TriCERA ART](https://ayudanteinc.com/case-study/4-6x-improvement-seo-and-advertisement-support-for-tricera-art/) - 4.6x Improvement: SEO and advertisement support for TriCERA ART SEO and advertisement support for TriCERA ART: 4.6 times more inflow after SEO renewal, as well as ongoing optimization of advertisements, supported by Ayudante We supported Global art e-Commerce start up “TriCERA ART”. Our redesign of their website with SEO integration, and ongoing support, has resulted

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