[Ayudante x Sparkline Seminar] Marketing & Digital Analytics in a Privacy-centric World

On 10th September 2024, Ayudante and Sparkline co-organised a seminar titled Marketing & Digital Analytics in a Privacy-Centric World. The event featured Takumi Shakuya (Shakky), Digital Strategy Director at Ayudante, and Joshua Ng, Measurement Lead at Google, who shared valuable insights on how businesses can adapt their customer engagement strategies in a privacy-first landscape, with a particular focus on digital analytics.

This seminar marked the first successful collaboration between Ayudante and Sparkline, setting the stage for future joint initiatives. With the positive reception and valuable insights shared, we are committed to hosting more marketing events that drive awareness and innovation in the digital landscape. Together, we aim to lead the way in shaping a more privacy-conscious and data-driven future for the industry.

(For the full article, please visit here [Sparkline Website].)

Joshua Ng, Measurement Lead at Google (Center), alongside the Ayudante and Sparkline teams.

Jasper Poon

Solution Consultant, Business Development

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I have solid expertise in digital project management, data collection (by GA), and visualisation. I firmly believe no single platform can tackle all modern challenges in the digital world. Alongside solid knowledge in GMP products, I am also passionate about Google Cloud and other UX analysis tools. In my free time, I find joy in cats, swimming, and football.