The question society is asking in the age of AI is clear
“How can marketing deliver real results in this new environment?”
Companies and Marketers in Canada face three urgent realities
- SEO & AI – Search behavior is evolving as AI platforms reshape how people find and consume content.
- Privacy & Law – Cookie restrictions and stronger regulations are raising the bar for compliance.
- Measurement – Traditional tracking is breaking, and without a resilient data foundation, AI cannot deliver reliable insights.
These challenges are reshaping how businesses approach marketing today. To help organizations navigate this new landscape, Ayudante, together with the Japan Society and Bennett Jones, is hosting a free seminar in Toronto.
Seminar Overview
| Title | Digital Marketing Strategies for the AI Era: Search, Privacy, and Data Measurement in North America |
| Date | 13 November 2025, Thursday 5:00pm – 8:00pm EST |
| Location | Bennett Jones（3400 One First Canadian Place, Toronto, ON, M5X 1A4） (Google Map) |
| Who Should Attend | This seminar is designed for professionals across marketing, data, and compliance — but anyone interested in the future of digital marketing is welcome to join. Participation is free, and we encourage a wide range of attendees. Digital Marketing Managers / Directors Optimize campaign measurement, improve conversion tracking, and understand Consent Mode’s impact on data. Data Analysts / Web Analysts Enhance GA4 implementation, model behavior data, and maintain data quality with limited cookies. Privacy & Compliance Officers / Legal Teams Stay compliant with evolving privacy laws while aligning digital measurement tools with legal standards. Executives and Business Leaders Gain strategic insights to stay ahead in digital marketing trends. |
| Seminar Goals | Understand how AI is reshaping search behavior and strategy Learn the latest trends in privacy regulation relevant to marketers See practical data measurement methodologies for the AI era Connect with peers over light food and drinks in a casual networking reception |
| Event Flow | 5:00 PM – 5:30 PM Guests Joining 5:30 PM – 5:40 PM Opening Remarks Naohiro Yamaura Director and COO, Ayudante, Inc. (Tokyo, Japan) Chairman and CEO, Ayudante APAC Pte. Ltd. COO, Ayudante Canada, Inc. 5:40 PM – 6:10 PM The AI Search Revolution – Key Strategies to Adapt Your Action Ray Grieselhuber Founder and CEO, DemandSphere 6:10 PM – 6:50 PM Privacy Regulation Trends for Marketers & Q&A Talk Session with a Local Legal Expert Ruth E. Promislow Partner, Bennett Jones Takumi “Shakky” Shakuya Digital Marketing Strategy Director, Ayudante Inc. 6:50 PM – 7:10 PM Data Measurement Strategy for the AI Era Masaki Kuroshima Ayudante Canada, Inc. 7:15 PM – 8:00 PM Networking *Light refreshments will be provided. |
| Participation Fee | Free |
| Registration Deadline | 12 November 2025, Wednesday 12.00pm EST |
| How to Register | Please register HERE |
| Organizer | Ayudante Canada |
| Cooperation | Bennett Jones, Japan Society |
Speaker Profiles
Guest Speakers
Ray Grieselhuber
Founder and CEO, DemandSphere
Ray is the Founder & CEO of DemandSphere, an AI-powered search analytics platform for enterprise SEO teams, and was part of the Y Combinator startup accelerator.
With over 18 years in technical SEO, data science, and machine learning, he has led innovations adopted by global brands. Prior to DemandSphere, Ray built the first enterprise SEO platform at Covario (acquired by Dentsu Aegis in 2014) and co-founded Functionize in 2015, an AI-driven test automation platform.
He is also a featured voice at brightonSEO, SMX, ad:tech Tokyo, and more, continuing to shape the future of search worldwide.
Ruth E. Promislow
Partner, Bennett Jones
Ruth Promislow is a leading expert in privacy, data management, AI, and cybersecurity, with over 20 years of legal experience. After a decade in high-stakes commercial litigation, she now advises global organizations on regulatory compliance, data governance, and cyber risk management. Recognized by Chambers Canada, Ruth works with clients across financial services, technology, healthcare, retail, and hospitality. She is also an Adjunct Professor at the University of Toronto and plays leadership roles in international cybersecurity forums, including the FBI/RCMP Cybercrime Exchange and the Cambridge Forum on Cybersecurity.
Speakers from Ayudante
Takumi “Shakky” Shakuya
Digital Marketing Strategy Director, Ayudante Inc.
Takumi, widely known as “Shakky,” has been a driving force in the digital marketing space since his early days at Google Japan in 2008. Now at Ayudante, he leads strategic development as the Digital Marketing Strategy Director, focusing on next-generation measurement solutions. His work includes researching privacy regulations across Southeast Asia, analyzing browser-side technical restrictions, and designing scalable solutions for conversion tracking in a privacy-centric world.
Masaki Kuroshima
Business Development Representative, Ayudante Canada, Inc.
Masaki has over 15 years of experience in the consulting industry. He has worked at companies such as HIS, Rakuten, and Kikkoman, where he supported clients through digital transformation—especially at Rakuten, helping them shift from offline to online. Believing in the innovation the internet brings, he helps organizations unlock the value of their data.
Naohiro Yamaura
Director and COO, Ayudante, Inc (Tokyo, Japan)
Chairman and CEO,Ayudante APAC Pte. Ltd.
COO, Ayudante Canada, Inc.
Naohiro is a seasoned digital marketing consultant with a distinguished career spanning over three decades in the Japanese advertising and digital business landscape. He is a sought-after university lecturer and corporate trainer specializing in digital marketing. A prolific author, he has published eight books on Google Analytics and digital marketing. He holds a MBA from the National University of Singapore.