The question every marketing leader is asking:
“How can we stay visible, measurable, and competitive in the age of AI?“
Three fundamental shifts are redefining digital marketing across North America:
・AI-Driven Search & Discovery — Consumers increasingly use AI assistants and generative search to find brands, making it necessary to rethink traditional SEO strategies.
・First-Party Data Strategy — Tighter regulations, stricter consent requirements, and the phase-out of third-party cookies are transforming how organizations collect and activate customer data.
・Next-Generation Measurement — Signal loss and fragmented customer journeys make traditional tracking unreliable. Building first-party data foundations and modern measurement frameworks is now essential.
Join Ayudante’s free online webinar for practical strategies and real-world use cases aligned with today’s marketing landscape.
Seminar Overview
| Title | Digital Marketing Strategies for the AI Era: Search and Data Measurement in North America |
| Date and Time | 29 July 2026 (Wed) PDT: 11:00 AM CDT: 1:00 PM EDT: 2:00 PM |
| Location | Online (Zoom) *The Zoom access link will be sent to the registered email address no later than one week prior to the event date. |
| Who Should Attend | This webinar is designed for professionals across marketing, analytics, digital transformation, and business leadership who want to navigate the rapidly evolving marketing landscape shaped by AI, privacy regulations, and changing consumer behavior. Marketing Managers / Digital Marketers Optimize campaign measurement, improve conversion tracking, and understand Consent Mode’s impact on data. Data Analysts / Web Analysts Enhance GA4 implementation, model user behavior with limited data signals, and maintain data quality with limited cookies. SEO & Content Strategy Teams Understand how AI Overviews, generative search experiences, and emerging AI search platforms are transforming content discovery, organic visibility, and search optimization strategies. Privacy, Compliance & Legal Professionals Stay compliant with evolving privacy laws while aligning digital measurement tools with legal standards. |
| Webinar Goals | ・Understand how AI is reshaping search behavior and strategy ・Learn the latest trends in privacy regulation relevant to marketers ・See practical data measurement methodologies for the AI era ・Learn from real-world examples and actionable takeaways |
| Event Flow (EDT) | 2:00 PM – 2:05 PM Opening 2:05 PM – 2:35 PM The AI Search Revolution – Key Strategies to Adapt Your Action Ray Grieselhuber (Founder & CEO, DemandSphere) 2:35 PM – 3:05 PM Importance of First-Party Measurement for the AI Era Takumi “Shakky” Shakuya (Digital Marketing Strategy Director, Ayudante Inc.) 3:05-3:10 Closing |
| Participation Fee | Free |
| Application Deadline | 28 July 2026 (Tue) 5:00 PM EDT |
| How to Apply | Please apply HERE |
| Organizer | Ayudante Canada Inc. |
Speaker Profile
Ray Grieselhuber
Founder and CEO, DemandSphere
Ray is the Founder & CEO of DemandSphere, an AI-powered search analytics platform for enterprise SEO teams, and was part of the Y Combinator startup accelerator.
With over 18 years in technical SEO, data science, and machine learning, he has led innovations adopted by global brands. Prior to DemandSphere, Ray built the first enterprise SEO platform at Covario (acquired by Dentsu Aegis in 2014) and co-founded Functionize in 2015, an AI-driven test automation platform.
He is also a featured voice at brightonSEO, SMX, ad:tech Tokyo, and more, continuing to shape the future of search worldwide.
Takumi “Shakky” Shakuya
Digital Marketing Strategy Director, Ayudante Inc.
Takumi, widely known as “Shakky,” has been a driving force in the digital marketing space since his early days at Google Japan in 2008. Now at Ayudante, he leads strategic development as the Digital Marketing Strategy Director, focusing on next-generation measurement solutions. His work includes researching privacy regulations across Southeast Asia, analyzing browser-side technical restrictions, and designing scalable solutions for conversion tracking in a privacy-centric world.