Living in Ottawa GA Audit

Peter Twolan, founder of Living in Ottawa and a leading figure in the Canadian real estate scene, is known for his insightful contributions as a prominent real estate YouTuber with a focus in Ottawa. With long standing commitment to providing valuable content, Peter has established himself as a trusted source of information for individuals navigating the complexities of real estate. Peter is passionate about sharing his knowledge and experiences to empower others in their real estate endeavors.

The Challenge

Peter Twolan and his team at Living in Ottawa faced a dual challenge. Firstly, they needed to understand their current web analytics environment as part of evaluating a transition from Google Analytics Universal to the newer and more advanced Google Analytics 4 (GA4). Secondly, they aimed to construct an easy-to-understand plan to navigate the future transition to the new platform, ensuring they could harness the full potential of the tool.

Actions

Peter partnered with Ayudante as the team pursued a comprehensive approach to audit and their current web analytics landscape, enhancing their understanding of data being collected, and a potential transitioning to Google Analytics 4 (GA4) in the near future.

We focused on the following actions:

Exhaustive Audit of Current Issues

Ayudante conducted a detailed audit of Living in Ottawa’s existing Google Analytics setup. This audit delved into various aspects such as script loading times, data trustworthiness, integration with other tools in the Google ecosystem, and governance protocols. By identifying potential inefficiencies and areas for improvement, the audit provided valuable insights into the current state of affairs, empowering Peter and his team to make informed decisions.

Development of a Straightforward Roadmap for Transition

Based on the findings of the audit, Ayudante worked closely with Peter to develop a straightforward roadmap for the transition to Google Analytics 4 (GA4). This roadmap outlined clear steps and actionable recommendations, equipping Living in Ottawa with the necessary insights and strategies to navigate the transition process effectively.

Results

Following the thorough audit and strategic partnership with Ayudante, Living in Ottawa received a detailed document outlining actionable recommendations and a clear roadmap for the transition to Google Analytics 4 (GA4). This document served as a valuable guide, providing insights into script loading times, data trustworthiness, integration with other tools in the Google ecosystem, and governance protocols. Armed with these recommendations, Peter and his team were empowered to make the necessary informed decisions as to the migration process and future improvements to their web presence.

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