Meetup 1: GA4 Considerations

Last night we hosted the first Ottawa Digital Marketing and Analytics meetup – the first of many!

The meetup was held at our office space, 7 Bayview Station Road, in Ottawa. It was a small crowd of four enthusiast discussing Google Analytics 4 – the good, the bad and the ugly many are feeling during this transition. Thank you to all attendees.

Special thank you to James Standen for sharing his knowledge and perspective on handling data in and out of GA4.  James is the founder and CEO of nModal, the company behind Analytics Canvas, one of the most powerful ETL tools made for Google Analytics. James is also in the Toronto Leadership for the Digital Analytics Association.

Here are some photos from the event.

We are helping dozens of organizations with this Google Analytics transition. If you would like to discuss how we can help, feel free to contact us today. We’d be happy to conduct a free, preliminary audit of your implementation and provide some suggestions.  

Jose Uzcategui

Global Lead / Sr. Analytics Consultant

Jose Uzcategui

Mr. Uzcategui joined Ayudante in Japan after working for ASICS and Amazon. His position previous to Ayudante was as a team leader, working on data construction/implementation and performance improvement using the Google Marketing Platform and the cloud. His hobbies are playing squash and cooking. He enjoys studying Japanese, Spanish, and English, and spring in Japan is his favorite season.