[Important] Schedule until the Termination of Google Analytics 360 (UA)

As of July 1, 2023, data processing for the new version of Google Analytics Universal (standard version) ended. Since then, the adoption of GA4 has been steadily progressing. Now we see the beginning of the sunset for the paid version of Google Analytics Universal (360 customers). Data processing for 360 customers is scheduled to conclude on July 1, 2024.

The timeline for 360 customers is a little different than the one experienced last year when GA standard was sunset.

As of December 14, 2023, the high-level direction is as follows:

  • Gradual cessation of support for features for reports with low usage frequency from 2024 onwards.
  • Within one week from July 1, 2024, access to UA360 properties, views, and APIs will cease, and all data will be deleted.

With the termination of support, features subject to deletion will be removed from the UA report menu, rendering access impossible. If reports with features slated for deletion are shared via links, attempting to access them through the link will result in an error.

Here is more details on the official sunset timeline from Google Analytics support.

Sites still utilizing GA360 (UA) data should take note. Especially, within one week from July 1, 2024, access to properties and APIs will cease, and data will be deleted. Hence, attention to the timing of data backup is necessary.

(If directly connected to GA360 properties via Looker Studio, data will no longer be displayed.)

Google has put together a resource page with helpful links for migration. If you are a GA 360 user and have not yet tackled this, it is best you act now.

[UA→GA4] Migrate your goals, users, audiences, and ads links from Universal Analytics

Finally, consider some 3rd party tools like Analytics Canvas’s UA Backup Data Service for this purpose.

If you would like to discuss how you can address this challenge, contact Ayudante. We’ll be happy to help your organization with the transition.

Jose Uzcategui

Global Lead / Sr. Analytics Consultant

Jose Uzcategui

Mr. Uzcategui joined Ayudante in Japan after working for ASICS and Amazon. His position previous to Ayudante was as a team leader, working on data construction/implementation and performance improvement using the Google Marketing Platform and the cloud. His hobbies are playing squash and cooking. He enjoys studying Japanese, Spanish, and English, and spring in Japan is his favorite season.